How Social Media is Transforming Events Marketing Management Essay Example for Free

How Social Media is Transforming Events Marketing Management Essay It is believed that social media began prior to the evolution of the internet. The telephone was the first tool of social media that gave people the chance to socialize and gather information. However, at the turn of twentieth century, online communication became popular among various groups of society. People began to get into virtual communication with the use of cellular phones and computers. Social networking became popular because it was a venue to draw people towards one another. This was also very universal and its popularity was not limited to a certain age group. Amazingly, social networking and social media â€Å"become part of mainstream culture and the business world† (â€Å"History†). It was observed that social media became very valuable not only in socializing and information gathering but also in business where there has been greater dependence on the use of internet in promoting and marketing of products and/or services. Social media has provided the modern world with easy access to information, socialization and entertainment in the fastest way possible through the advancement of technology. Interestingly, the networks have become highly interactive and user-friendly that even a neophyte could easily learn to operate it in a short period of time. Social media has transformed into a powerful means of communication using numerous gadgets which have caught the interest of a larger number of people, the business practitioners take advantage of it to broaden the scope of their marketing. Truly, with the emergence of social media where people can communicate interactively with one another regardless of distance, business has been given a special place and opportunity to advertise or promote their business to a much bigger populace. Most authors have recognized the definition of social media provided by Wikipedia as the initial source of information about it. Gradually, different definitions have been formulated to increase people’s awareness of its definition. Safko and Brake mentioned that social media â€Å"refers to activities, practices, and behaviors among communities of people who gather online to share information, knowledge, and opinions using conversational media† (2009: 6). On the other hand, Evans has an expanded definition of social media. He stated that â€Å"Social media is the democratization of information, transforming people from content readers into content publishers. It is a â€Å"shift from a broadcast mechanism to a many-to-many model, rooted in conversations between authors, people, and peers†¦Ã¢â‚¬  (2008: 33). The author acknowledged various forms of communication utilized in social media such as â€Å"internet forums, message boards, weblogs, wikis, podcasts, picture and video† (2008: 33). Later on, it expanded to include â€Å"blogs, picture-sharing, blogs, wall-postings, email, instant messaging, music-sharing, group creation and voice over IP. † Social media has a vast potential as a channel through which promotional activities will be forwarded to its users. Social media’s unique features make it very usable and functional in marketing events. Evans stated that it is â€Å"fundamentally different from traditional media† (2008: 33) known as newspaper, television, books, and radio. Social media is interactive media. This is one advantage of social media over traditional media. Other advantages include: (1) it has different social online channels, (2) it changes over time, and (3) it is participative. The power to influence the audience is what makes social media appealing to business practitioners. Social media is real. Existing right in front of the computer communicating genuinely in a personal way to the customer about a product is very advantageous for those who are using social media in marketing or in public relation campaign. Given the real nature of social media, event marketing has come to its new shape. At the same time, event marketing has begun to utilize the services of social media in marketing and promotion. Though at some point, they cater to similar interests; that is, individual interaction and the participation of people with the company’s representatives. Pomer, on the issue of integrating event marketing and social media, described event marketing as a strategy â€Å"which focuses on face-to-face interaction by attending, sponsoring and speaking at trade shows, industry meet-ups, etc† (par. ). Bowdin, Allen and O’Toole described strategic event marketing as â€Å"the process by which an event organization aligns business and marketing objectives and the environments in which they occur, with marketing activities that fulfill the needs of event consumers† (2006:184). Event marketing has come to its new shape through social media influence No one could deny how soci al media, being a vehicle of information and communication, has transformed event marketing into a more meaningful and highly strategic promotional activity. In Bulmer’s article on the impact of social media on business, he stated that the trend today is to â€Å"build a network or use social media to deepen customer intimacy† (par. 1). Social media has been used these days without acknowledging this fact as Bulmer put it. He emphasized that, the ability of social media to â€Å"change behavior †¦ and †¦ to impact a professional’s decision-making processes† is the real essence of success in using this in business. Practically, social media’s approach in dealing with the audience in a genuine and an interactive manner somehow influences the approaches of event management to its customers. Event marketing management therefore becomes livelier, customer-oriented, interactive, personal, and dependent on audience feedback. There are several reasons for this. First, admittedly, as Shone and Parry pointed out that â€Å"human society is complex and interactive† (2004: 50). It means that regardless of culture, different societies celebrate in diverse ways, from the ancient period to the modern times, from a traditional way to a technological way; it makes no difference as long as events involve people and celebration or activities. Shaping event management following the principles behind social media will help draw a lot of people to the message because there is interaction and exchange of communication. Secondly, various events such as festivities, wedding, etc. serve to â€Å"strengthen social bonds as well as to spread enjoyment around† (Shone Parry, 2004: 51). People’s primary intention for celebrating events publicly is to satisfy their longing for socialization and enjoyment. Thus, involving the community in events in such a way that they express inner satisfaction for socialization and enjoyment can make events management very successful. Shone and Parry stressed that without the â€Å"social contact that event often give, the feeling of isolation in society†¦ can be great† (2004: 51). Hence, event management must be in the context of the community’s perception of event celebration which is socialization and enjoyment. Given this, certain changes have been observed in conducting event marketing. Borges noted how businesses nowadays acknowledge social media as an â€Å"effective mechanism for reaching a target market† (2009: 57). He even emphasized that â€Å"myopic attitude† that a business executive has on social media will eventually lead him to lose the business. Moreover, a business executive having event marketing founded on social media will ultimately be â€Å"transparent, forthcoming, honest, sincere, and also to contribute something of worth† (Borges, 2009: 63). Since the events for the purpose of marketing require a group of community participation, the activities involved have had considerable improvement in terms of acceptable approaches in dealing with the community. The company’s marketing arm learns to be transparent, forthcoming, honest and sincere in everything they present before their audience. It is different from traditional marketing wherein its objective is purely making people buy or patronize a product using various ways to manipulate their decision-making. Hence, marketing an event for a product, presents live and active interaction and participation from the community online or offline. Event marketing management facilitates Social Media Marketing The great global financial crisis has brought to the mind of marketing managers the idea of utilizing social media in their promotional activities. The Twitter, Facebook, Flickr, Youtube, and many other social networking channels have been utilized for the purpose of marketing. The good news for marketing managers is that it is free. From the research findings presented by Bulmer in his article, he mentioned several impacts that social media has on business which helped transform event marketing to social media marketing. With such, he recognized the following findings: (1) decision making in the business world today is more social; (2) many professionals are using social networking sites particularly Facebook, LinkedIn, and Twitter; (3) many decisions have been drawn from information gathered through active users of social media; (4) many professionals trust the information they gather from the sites; (5) social media users have significantly increased in three years; and (6) many professionals collaborate well outside preferably using social media sites than within the organizational intranet (Bulmer). Hence, there is widespread recognition of the impact of social networking in business from the business world’s perspective. The growing business community participation in the online world proves the fact that â€Å"When you join a group online, you are joining a community† (Borges, 2009: 63). Social media started to become popular among groups of people for personal use primarily for communication purposes. Eventually, this became a good tool to interact, send greetings, and share information to friends. Most importantly, it had become a powerful instrument recognized to support the marketing arm of any business. Through social media, the way people do the business has transformed into ‘social sales’ because people believe in the power of online communication in mobilizing sales teams by building good relationship with customers. Shih recognized that social network marketing talks about the â€Å"breakthrough new marketing techniques made possible by online social networks†¦Ã¢â‚¬  (2009: 6). Some of these that she mentioned are: hypertargeting, enhanced ability to capture passive interest and conduct rapid testing and iteration on campaigns, social community engagement, and automated word-of-mouth marketing (Shih, 2009: 6). Furthermore, Tobin and Braziel emphasized that social media marketing plan is â€Å"based on engagement not traffic† (2008: 79) which means that this type of marketing focuses on â€Å"web events† or the interactions users have with features which could be in form of blogs, comments, post, video views, and many others. Importance of social media in marketing event Availing the use of social media for marketing purposes has a lot to offer to a business. Borges mentioned several benefits of social media aside from the fact that larger potential buyers who are receptive to new information and trend can be met through social network sites. Some of the benefits named are: low cost, brand building, staffing advantages, loyalty, level playing field, building trust, convergence of PR and social media for viral marketing, positive SEO benefits, quantifiable metrics, and educational (2008: 131-140). In terms of costs, social media requires a low budget which is almost free, for a service that values relationships. Brands are being built through a good content using the internet platform. Thus, it is simpler and appealing to consumers. Few, yet highly talented staff, who can work in an enjoyable work environment are needed when using social media because content is more important here. Using social media builds loyalty among internet users because of its being user-friendly. This is impossible to establish using advertisements and other promotional activities. Besides, all types of people can make use of it like anyone else regardless of economic or social status. Likewise, through a sincere voice in the content, the company can easily acquire trust from the people. In effect, social media as a PR tool can be an integral part of marketing activities. Furthermore, links attached to marketing in social media creates a bridge connecting to the company’s website thus increasing the chance of the customer browsing of the webpage. Learning is considered as one of the benefits of social media. Not only do the internet users learn but companies also learn. Armed with this information, social media has evolved from purely socialization and enjoyment to something highly beneficial to businesses. For this reason, there is no doubt for business executives to resort to using social media in one of the tools in marketing an event. Conclusion  Social media has begun existing without clear importance rather than for socialization and personal or group enjoyment. However, with the increasing popularity of social networking when the internet was introduced to the public in 1990, this form of social interaction gained remarkable importance not only among the general public but also among business groups locally and internationally. Indeed, the ability of the social media to satisfy the users with its personalized features, has led to the discovery that it could be a potential instrument in shaping the mind of the audience. Social media has unique characteristics. It can change perception, it is very appealing, and it is effective in marketing an event. However, any business executive who wants to use its service must understand how it serves the public. Its special features that draw people together from all walks of life are derived from an honest, transparent, forthcoming and sincere way of dealing with one another. This same way is expected among event marketers in order that marketing of events will be appropriate to users’ expectations.

Paper About Life -- essays research papers

The Longman dictionary of American English defines life as, the force that enables us to continue. Life in my eyes is the interval of time between birth and death. Throughout life you will be placed in situations, and put to the test of time. There will be times when you are joyous, and times when you are sorrowful. This is the period of trial and tribulation. Face the fact life is hard. Being an adolescent, a person is premature to the world. The value of an inexperienced adolescent is meaningless, compared to a person who has more experience in life. When I was younger, I payed very little attention to the values of life of life. In my eyes, life was fun and games. I felt I would always be a child, and have the never-ending support of my parents. I knew I lived an untouchable life, until tragedy struck and changed my life forever. Just a few years ago, I was put through a very emotional stage of depression. At the young age of fourteen, my mother went into cardiac arrest. I remember having a horrible dream that specific night about a death in my family. I remember hearing the cries of my father and sisters. It was thoses very cries that awoke me from my sleep. At the time of my awakening, I was very confused. It was as if I was living out my dream. As I walked the hallway, I noticed some strangers were in my home. These strangers were wearing paramedic paraphernalia. Suddenly, my heart began to skip beats. I noticed that something was not right in my home. I followed th...

Fahrenheit 451 Dialect Journal Essay

Predict This sentence has negative and a happy tone at the same time. Bradbury makes the character sound like he’s evil or perhaps has a lot of things to hide, considering that snakes in general slither around and seem to hide themselves. Yet, he has no remorse for what he was doing either with the included phrase, â€Å"and his hands were the hands of some amazing conductor playing all the symphonies. I predict that this person is doing this as it was he’s job. I also wonder why he is burning whatever he was trying to get rid of. This reminds me of a firefighter because of the way the author is describing what this person was doing, but instead of water it is kerosene. Maybe this person’s job was to purify the area in the society by burning it. â€Å"He remembered nothing like it save one afternoon a year ago when he had met an old man in the park and they had talked†¦.† Predict/Clarify This sentence holds a mysterious tone. Who is this man and why is â€Å"they† in italics? Did something peculiar happened a year ago that made him remember  it in a odd way? I think we shall learn more about this other man later in the story. Maybe this man is related to the girl, that’s why Montag suddenly remembers the man after the conversation with the girl. It was said that he saw Clarisse’s face in the walls too. It has been confirmed that the man, Montag, is a firefighter, but with no usage of water what so ever. He’s job is to purify the community by burning book because it is illegal. I wonder why that is and also why other things that should be okay illegal as well. This shows sign of a world that supposedly utopian, but in reality, a dystopian society in itself. â€Å"He felt his smile slide away melt, fold over and down on itself like a tallow skin, like the stuff of a fantastic candle burning too long and now collapsing and now blown out.â €  Evaluate The author explains that Montag is not only unhappy, but he is now incapable of pretending otherwise. Which he is revealing his true emotions. By comparing his smile to a burnt our candle, it shows how definite his unhappiness is. Then when you read the part where it describes the candle that can never be lit again tells us readers that Montage can never truly be happy with himself again. Predict There is something that is bothering him and he has been unhappy for awhile now. â€Å"He felt that the stars had been pulverized by the sound of the black jets and that in the morning the dart would be covered with their dust like a strange snow.† Evaluate The author is describing how Montag feels like the stars are being ruined by the black jets. The starts represent his perfect world and the black jets are something that is destroying his perfect world. Bradbury is creating a somber situation. Predict The sentence shows hidden darkness within Montag. Maybe the black jets represents Mildred swallowing the pills and how he is aware of the imperfect  world that is around him with the author’s usage of the words, â€Å"pulverized† instead of â€Å"crushed† or â€Å"ruined.† â€Å"You don’t need an M.D., case like this; all you need is two handymen, clean up the problem in half an hour.† Predict The word that are placed in this sentence demonstrates insensitive words towards one another humanity has become. Mildred was dying and society cared enough to send only two â€Å"handymen† to fix the â€Å"problem.† This sentence has surprisingly cold connotation which shows Montag and the readers the heartlessness of the world. I wonder why that is? Also, why they didn’t send professional help instead of people (who we don’t know if they were qualified) with machines to essentially replace almost all the inner liquids of the body with new (from a stranger) liquids. Again, the question of why Mildred was trying to kill herself? I think this is one of the reasons why Montag is unhappy with life. â€Å"He felt his body dive itself in a hotness and a coldness, a softness and a hardness, a trembling and a not trembling, the two halves grinding one upon the other.† Evaluate The author is showing us that Guy was having contradicting feelings about what Clarisse has said. Bradbury has chose to put the contradicting words next to each other to create a pulling effect. As a result, it makes the reader feel the confusing tug-of-war effect as Montag did. Even though he has an uneasy feeling about the girl, Montag is still fascinated by her and is interested enough to stick around to listen to what she says. Predict This is character development and where Montag learns more about her. Then afterwards, they go on an adventure to figure out why their society is the way it is. Eventually, Montag will regain his happiness again by spending more time with Clarisse possibly. I wonder what kind of a relationship they will build as we progress in the plot. â€Å"Montag’s hand closed like a mouth, crushed the book with wild devotion, with an insanity of mindlessness to his  chest.† Evaluate Guy’s hand represents his subconscious and his true desire. Bradbury illustrated this by describing it like Montag’s hand has a mind of its own. This is change in Guy’s heart and the start of something new. He is beginning to show what he really wants as opposed to what he’s supposed to be doing. Predict Eventually, Montag will have a change of heart of what is right and what he is required to do. It makes me wonder if Clarisse and Guy will find the truth of the world they live in. Why isn’t everyone curious about why they are doing what they are doing? â€Å"He felt her there, he saw her without opening his eyes, her hair burnt by chemicals to a bottle straw, her eyes with a kind of cataract unseen but suspect far behind the pup is, the reddening pouting lips, the body as thin as a praying mantis from dieting, and her flesh like while bacon.† Clarify I never really thought that Clarisse would disappear like that. I thought Clarisse was a character that would come back and continue the story with Montag. Also, it seems to be that Mildred was really scatterbrained. I honestly never really thought that she had that kind of personality. It makes me wonder even more why she wanted to kill herself and if the society is doing it to her. Evaluate Bradbury used imagery to describe the detailed features of Mildred and how she doesn’t seem to be a healthy being. The abnormally white flesh and burnt hair shows that they live in a place where artificial beauty through hair dye and diets are required. They way she is described is almost like a walking corpse and is hopeless. The only Montag remembers her is that he â€Å"saw her without opening his eyes† because she is so distant. â€Å"If you don’t want a man unhappy politically, don’t give him two sides to a question to  worry him; give him one.† Predict This sentence is optimistic and gives a general picture of how the society is looking at things. They’re seeing that if we give people one choice then everyone can be happy or at least content with life. Which I don’t understand why since there are still people upset because they are losing their books and other odd events such as children killing other children. I have a feeling that after reading a book or two, Montag could question the motives of the society and where it is heading like the reader is. I don’t understand how the people agreed to this to let the world involve into this. If this was America and the â€Å"Land of the Free,† shouldn’t the people be allowed their freedom of owning books? It looks as though the â€Å"authors† are more worried about books and pedestrians then the lives of the citizens. â€Å"Again he found himself thinking of the green park a year ago The thought had been with him many times recently but now he r emembered how it was that day in the city park when he had seen that old man in the black suit hide something, quickly, in his coat.† Clarify Again, we hear about this man Montag met at the park. He can’t seen to shake that memory. Although this time he describes it in more detail. Predict What is so significant about this person? Was that man hiding a book in public? Is he connected somehow with Clarisse? Guy mentioned the man after talking about her, so maybe they are connected in some relevant way. At this point he is stuck and doesn’t know what his move is next. I think that he’s going to go out and find this man to learn more about books. Assuming he find the old man, possibly he will fight for the rights for books and for things to go back to the way it used to be, breaking the dystopian society he is facing.

The Contributions Of John Rawls Essay - 5959 Words

INTRODUCTION: John Rawls was born on 21st February, 1921 in Baltimore, Maryland. His father was practicing laugher and his mother was the President of the new League of women voters in Baltimore. Rawls graduated from the Princeton University majoring in philosophy. Upon graduating from Princeton University, Rawls joined the US army and when his troops visited the remains of Hiroshima, if profound effect on him. Later, he joined the Cornell University in Ithaca, New York, as assistant Professor of Philosophy. In 1962, he was given Professorship at Harvard where he published his ‘Theory of Justice’ in 1971 and was awarded the Phi Beta Kappa Ralph Waldo Emerson prize in 1972. He retired in 1991 but continued teaching political philosophy till 1995. In 1999, a National Humanitarian Medal was awarded to him by President Clinton and in the same year received the Rolfs chock prize in logic and philosophy. He was a quiet and modest man who was not active in public life. He was the opinion that when they address the public, philosophers were misunderstood and that philosophy has an indirect influence on political life. His interest in justice developed in earlier when he saw the mass carnage of the World War II. This made him to question the existence of religious beliefs. Why would God create human to accept and engage in slaughter and destruction of other human? He enquired whether a just society was possible to attain. The consequences of World War II led him to abandonShow MoreRelatedJohn Rawls Justice is Fairness1525 Words   |  7 Pagesan article titled: The Enduring Significance of John Rawls. John Rawls, a political philosopher around the 1950’s but was not well known until the 1970’s. John Rawls was highly recognized and studied at many established colleges such as Oxford, Cornell University where Rawls became a professional philosopher and Harvard. 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